Coffee Company Takes on Starbucks: Hires 10,000 Veterans
Black Rifle Coffee Company, founded by veteran Evan Hafer, is responding to Starbuck’s CEO Howard Schultz’ pledge to hire 10,000 refugees. Schultz’ announcement came last weekend in response to President Trump’s recent executive order temporarily barring refugees and visa holders from seven terror ridden countries.
“We want to shift the conversation away from foreign policy to domestic issues that hit closer to home. We need to keep in mind that the four things we care about at BRCC are Family, Business, Veterans and country,” the company posted on its Instagram page. “And when we say ‘country’, the taxpayers. Everyone else can take a hike. [email protected]”
“I started Black Rifle Coffee Company to provide a high-quality, roast-to-order, coffee to the pro 2A and veteran communities. Between deployments to Iraq and Afghanistan, I was working to refine both my coffee roasting skills and my firearms skills,” Hafer says about the company. “I have spent over a decade researching coffee, refining my roast profiles and (of course) drinking what I roast. Black Rifle Coffee is quite literally the combination of my two favorite passions. I take pride in the coffee we roast, the veterans we employ and the causes we support.”
According to the Department of Labor, the unemployment rate for veterans is 4.6 percent.